COLEMAN DASH

Design leader with experience in large enterprise, startups, design agency, & fast growth companies.

Current: Founder: MIDI Mighty
Previous: Design Director at FanDuel

AI APPS

Using AI, I built a number of working apps to support my business.

They have had significant impact on my revenue.

All app were built with Lovable and ChatGPT.

FANDUEL X-SELL

The CEO of FanDuel, Amy, had a goal to get customers using more than one app.

I led a design strategy to solve this.

The final solution led to doubling lifetime user value of our core cohort.

FANDUEL HOMEPAGE REDESIGN

Working with the VP of Product, I pitched a simplified homepage redesign.

The result: 8% increase in conversions and a homepage our brand partners loved.

FANDUEL FACEOFF

I oversaw the launch of a brand new zero-to one app, Fanduel Faceoff.

This app drove a 30 minutes average session lengths and brought new customers to FanDuel.

A woman with dark hair smiling, wearing a light pink cardigan and a necklace, sitting indoors at a table, with large windows and plants in the background.

Briana, Senior Design Manager

“he’s the best leader i’ve ever had in my career and one that makes me strive to be a great leader for others.”