COLEMAN DASH

Design leader with experience in large enterprise, startups, design agency, & fast growth companies.

Known for scaling teams, building systems, and shipping product experiences that drive retention, engagement, and revenue.

Current: Founder: MIDI Mighty
Previous: Design Director at FanDuel

A brief project overview and about me as a design leader:

FANDUEL X-SELL

The CEO of Fanduel, Amy, had a goal to get customers using more than one app.

I pitched her a strategy to solve this.

She approved.

The final solution led to doubling lifetime user value of our core cohort.

Briana, Senior Design Manager

“he’s the best leader i’ve ever had in my career and one that makes me strive to be a great leader for others.”

FANDUEL HOMEPAGE REDESIGN

Working with the VP of Product, I pitched a simplified homepage redesign.

The result: 8% increase in conversions and a homepage our brand partners loved.

QUOTES FROM LEADERSHIP

“Coleman brings a very clear understanding of the business to the process he’s implemented for the design team - a way that allows a customer and business centric approach to taking on design tasks. This is how FanDuel as a whole should be approaching product decisions.”

— CHETAN, FANDUEL VP OF DESIGN

Coleman’s talent, creativity, and leadership have been instrumental in shaping our products and culture.

He’s one of a kind.

— SARAH, SENIOR DIRECTOR OF RESEARCH

FANDUEL FACEOFF

I oversaw the launch of a brand new zero-to one app, Fanduel Faceoff.

This app drove a 30 minutes average session lengths and brought new customers to FanDuel.

FACEBOOK LIVE THEMES

Contracting with Meta, I led an initiative to create engaging and compelling live experiences.

Our first live experience was the top performing live content and Mark Zuckerberg presented it as a great example of product design for Meta.

Nice Words from nice people

  • Leadership

    "Taught me what it meant to be a leader."

    - Rob, Senior Design Manager

  • Team

    "During my interview process, Coleman was one of the reasons I accepted the job offer. He has been a huge part of making me feel comfortable at FanDuel"

    -Tolu, Senior UX Researcher

  • Self Leadership

    "Shoutout to Coleman for mentoring the leader in all of us (usually through a lesson about Dua Lipa)."

    -Julia, Content Designer

  • Shifting The Culture

    "you really helped changed the culture and more importantly helped me grow as a designer!"

    -Justin, Product Designer

  • Growth

    "you’ve known me since the day I had joined and have helped me grow and have advocated for me so just wanted to say thank you!! You the best as always 💙"

    -Shiny, Product Designer

Google Live Wallpapers

I led the design of beautiful data driven wallpapers that fit in the Google ethos.

These were the default wallpapers for Google’s very first Pixel phone.

I know, I Know - a big long bunch of text ugh 🙄

Buuuut….

It’s a great quote from a PM capturing the identity and impact of teams I lead.

If your curious of the impact I’ll have on those I’ll lead, here it is:

Treena, Senior PM

“you guys are the most driven team with the most ideas and desire for improvement. you take action, you don’t wait around for another team to make it happen, you take it upon yourself to make that first step…EVEN if it’s not in your job description

you guys are also ALL rock stars! I have dealt with almost all your design team and they have been great, invested, and really know in depth the work that they are responsible for. They bring up questions and are not afraid to discuss anything that comes to mind. And I appreciate that.

I found that with your team, whenever I ask questions, they will always have an answer and even if they don’t, they will always get back to me.

Lastly, you guys have SUCH GREAT PERSONALITIES!! And everyone is so pleasant, so welcoming, and so friendly!

Leadership Principles

  • Connective Tissue

    I know "one team" may sound cliche but the most successful product teams are teams where business, tech, marketing, and design are all on equal footing. Design is where everything comes together and connects all departments.

  • Designers Working Together

    Often designers are assigned to a project flying solo. I believe the best design work is through designers collaborating. I find ways to make sure designers actually work on a project together.

  • Strategy

    Design isn't all sketching, prototyping, and nudging pixels. Design is truly effective when it is part of a bigger strategic initiative. Understanding business goals and contributing to shape the bigger strategy.

  • Problem Solving

    Truly aligning around the problem we are solving as designers is where we are most effective. Design is problem solving at its core and it's key we are aligned on what the business problem is.

  • Clear Purpose

    Keeping an engaged team aligned to a why with a clear objective and goals. This leads to a successful design team driven with a clear purpose.

  • Ownership & Trust

    Designers should be more than ticket-takers, they truly own the design. And as a design leader I foster a team that promotes self-leadership and truly owning the design. Accountability, responsibility and trust.

  • Employee Growth

    When you leave your current role you should be significantly better than when you showed up. It's easy for designers to simply crank out designs for a couple years and not really grow. I focus on how a designer can grow, improve, and mature as a designer, an employee, and a self-leader.

  • Have Fun 😝

    Have fun or it’s not worth it. When you genuinely enjoy what you're doing, enjoy the people around you, your work and time at a company can be truly fulfilling.

  • Fire Marshall

    As a leader you need to be a fire marshal, not a fire fighter Creating systems and processes that allow for efficient work, communication, and results all while minimizing issues.