COLEMAN DASH

Design leader with experience in large enterprise, startups, design agency, & fast growth companies.

Known for scaling teams, building systems, and shipping product experiences that drive retention, engagement, and revenue.

Current: Founder: MIDI Mighty
Previous: Design Director at FanDuel

A brief project overview and about me as a design leader:

FANDUEL X-SELL

The CEO of Fanduel, Amy, had a goal to get customers using more than one app.

I pitched her a strategy to solve this.

She approved.

The final solution led to doubling lifetime user value of our core cohort.

Briana, Senior Design Manager

“he’s the best leader i’ve ever had in my career and one that makes me strive to be a great leader for others.”

FANDUEL HOMEPAGE REDESIGN

Working with the VP of Product, I pitched a simplified homepage redesign.

The result: 8% increase in conversions and a homepage our brand partners loved.

QUOTES FROM LEADERSHIP

“Coleman brings a very clear understanding of the business to the process he’s implemented for the design team - a way that allows a customer and business centric approach to taking on design tasks. This is how FanDuel as a whole should be approaching product decisions.”

— CHETAN, FANDUEL VP OF DESIGN

Coleman’s talent, creativity, and leadership have been instrumental in shaping our products and culture.

He’s one of a kind.

— SARAH, SENIOR DIRECTOR OF RESEARCH

FANDUEL FACEOFF

I oversaw the launch of a brand new zero-to one app, Fanduel Faceoff.

This app drove a 30 minutes average session lengths and brought new customers to FanDuel.

FACEBOOK LIVE THEMES

Contracting with Meta, I led an initiative to create engaging and compelling live experiences.

Our first live experience was the top performing live content and Mark Zuckerberg presented it as a great example of product design for Meta.

Nice Words from nice people

Google Live Wallpapers

I led the design of beautiful data driven wallpapers that fit in the Google ethos.

These were the default wallpapers for Google’s very first Pixel phone.

I know, I Know - a big long bunch of text ugh 🙄

Buuuut….

It’s a great quote from a PM capturing the identity and impact of teams I lead.

If your curious of the impact I’ll have on those I’ll lead, here it is:

Treena, Senior PM

“you guys are the most driven team with the most ideas and desire for improvement. you take action, you don’t wait around for another team to make it happen, you take it upon yourself to make that first step…EVEN if it’s not in your job description

you guys are also ALL rock stars! I have dealt with almost all your design team and they have been great, invested, and really know in depth the work that they are responsible for. They bring up questions and are not afraid to discuss anything that comes to mind. And I appreciate that.

I found that with your team, whenever I ask questions, they will always have an answer and even if they don’t, they will always get back to me.

Lastly, you guys have SUCH GREAT PERSONALITIES!! And everyone is so pleasant, so welcoming, and so friendly!

Leadership Principles